We are 33% Funded!

My project on Kickstarter is now 33% funded with 2,5 weeks to go, exciting!
Below are some super cute items you can get by backing the campaign, the print and iPhone cases for iPhone 6 are only available through Kickstarter so get pledgin'!

Choose from one of these mobile phone cases for iPhone 4/5/6.

Sailor Bird silk scarf.

Sailor Bird signed art print.

The Wonderland silk scarf...

makes a lovely gift!

My Kickstarter Campaign!

Hey everyone!

I have launched a Kickstarter campaign! The goal is to raise funding to start the production of my new silk scarf collection, so exciting! Backers can pre-order scarves, or select other rewards such as Lisa Edoff Design iPhone cases, cushions or a limited edition print signed by me. Or you can donate a couple of dollars/euros/kronor just to support an up-and-coming hard-working designer :)

Check it out and pledge here, you get 30% off all of the scarves, yay!

Black & White Alice

The other day I was playing around with my pattern design 'Wonderland' which is of course inspired by Alice in Wonderland. I decided to try a black and white version, looks pretty cool I think!

Silk Scarf Vintage Photo Shoot

Yesterday was a fun and exciting day! I photographed this gorgeous gal Emma wearing my silk scarves, she looked amazing in them!

We styled some of the photos with a vintage feel, and went down to a small harbour close to where I live to shoot.

I also took some more simplistic photos for my website, here's Emma wearing the Sailor Bird scarf, it will available on lisaedoff.se soon!

The Wonderland scarf that was nominated for Formex Formidable.

Blue Magnolia scarf.



Black Magnolia scarf.


Photos by me, hair and makeup by Emma Håkansson.

I'm nominated to Formex Formidable 2014!

Last week I exhibited at Formex, the largest design trade show in Sweden, and I'm so happy to report that it was a success!

This is what my stand looked like, I exhibited in an area called "Next Step", it's for young designers that have exhibited before but are still relatively new in the game.

The first day I got an amazing surprise when I arrived at the show, my "Wonderland" silk scarf (below) had been nominated to Formex Formidable 2014!

Formex Formidable is a design competition, a jury selects 20 products from over 600 exhibitors, and my scarf was one of them!

The scarf was displayed in the entrance hall of the trade show, yay!
There are two categories for the Formidable award, one is the jury's pick, and the other one is the people's choice. If you'd like to vote for me and my scarf, click here and choose no 7, then fill in your details at the bottom of the page (if you don't have a company you can just make something up).

Here are some of my other products; the magnolia cushions and the pink circus cheese board are available on my website now. The other trays (I love the colour range) and the "Graphic Candy" cushions in the middle are brand new, they will hopefully be available later this year.

This elegant lady is Marie-Claire, my mum found her for me at a flea market in France!

My Graphic Candy cushions were selected to feature in a trend exhibition showing this autumn's major trend "Soft Nordic".

My magnolia tray with some home-made macaroons.

Photo borrowed from Nordic Design Collective's blog.

Pattern Portfolio

Hello and happy Thursday!
I thought I'd share two pages from my new pattern design portfolio, showing my designs on various products. The top left photo showing my Magnolia board is taken by Messy La, next to that is a projection of a new pattern I've been working on.

Clockwise from top left: my Peacock notebook, a scarf that is part of a collection I will be launching this autumn, Green Bow iPad case by Keka Cases and the Pink Circus board, photo courtesy of Elsa Billgren.

New Pattern Design: "Scandica"

This week I have been working on some new graphic pattern designs, it's gonna be a collection of African-inspired patterns with a Nordic twist. This is the first design imagined on a skirt, I like it!

Here are a few screen shots of the process as I was working on the design, when I do graphic patterns I try to come up with shapes and colours that look fresh and at the same time a little retro together. As you can see there are a lot of trial and error going on before I "find" the pattern.

These colours remind me of the "Liquorice Allsorts" candy!

Tried different colours but still wasn't quite happy so I went back to the original shapes...

After re-working these and trying yet another colour way I ended up with the design at the top of this post! Image from asos.com

My Designs on iPad and Kindle Cases!

I am really excited to tell you that I am now collaborating with San Francisco-based Keka Case who has launched a collection of iPad and Kindle cases featuring my designs! 

I am super pleased about how cute they turned out! I designed 10 different cases for Keka, check out the whole range for sale here.

Keka hand crafts all of their cases in San Francisco but also ship to Europe.

"Green Bows" case

"Ice Cream Blossom" case

"Yellow Circus" case

Lisa Edoff Design at Pulse Trade Show

I had three great days at Pulse, a trade show for the UK and international homeware, fashion and gift industry. It was a really good experience, I definitely learned a lot and met some cool people!

The show was at Earl's Court exhibition centre in London, it's massive!

I exhibited at a section called "Selected", it's an area where young designers that have graduated from University of the Arts London can show their products. Central St Martins College of Design (which is quite a famous London art college) had selected the designers on show, there was 17 of us and everything from jewellery to print design and product inventions.

My mum came over from Sweden to help me out, it was so nice to have her there, mainly for moral support!

Here is my collection of wooden serving trays, I have developed a new, bigger "Wonderland" tray that you can see here on the left, and also one with a black background (to the right).

These are all new products! (except for the notebooks) You have seen the peacock and bird scarf before, but I've also made some silk scarves with the magnolia pattern...

plus these lovely wash bags and a laptop bag! I also had four different iPhone cases made, they came out so great!

During one of the days the "Selected" stand had a wine reception, we drank out of these clever wine glasses that you can write your name on with chalk, designed by my fellow exhibitor Cami Raben. 



The iPhone cases received really good feedback!

I had a magnolia one made for my htc phone, I love it!

James dropped by of course!


After three days I was completely spent, but very happy about the experience and the contacts I made, it was so nice to meet the other designers and good to see how these trade shows work. 

And a couple of days ago I got my first offline stockist, a gift shop in Scotland is going to start selling my trays, hooray!