New Dress & New Beginning in Sweden!

Yesterday I bought a new dress for one of my best friends Tove's wedding in a few weeks, so excited!

As you know I love print and patterns and this one is just lovely!

What's even more lovely is that James and I are moving to Sweden next week! We have decided to relocate to Stockholm and we're both super excited! I will run my design company from there and James will learn Swedish, eeek! :) 

I know I'e kept it a bit of a secret on the blog, there wasn't any reason for that, it just happened since I had so much other stuff going on with my work and stuff. But I will surely keep you updated about the move, it will be a new adventure for me and James, finding jobs and a place to live in Sweden. I have lived in London for seven years now and loved it, but it's time to come home. We will always come back though to visit friends and family of course. I'm so lucky and happy James is willing to give Sweden a try, hopefully he'll love it!

Lisa Edoff Design at Pulse Trade Show

I had three great days at Pulse, a trade show for the UK and international homeware, fashion and gift industry. It was a really good experience, I definitely learned a lot and met some cool people!

The show was at Earl's Court exhibition centre in London, it's massive!

I exhibited at a section called "Selected", it's an area where young designers that have graduated from University of the Arts London can show their products. Central St Martins College of Design (which is quite a famous London art college) had selected the designers on show, there was 17 of us and everything from jewellery to print design and product inventions.

My mum came over from Sweden to help me out, it was so nice to have her there, mainly for moral support!

Here is my collection of wooden serving trays, I have developed a new, bigger "Wonderland" tray that you can see here on the left, and also one with a black background (to the right).

These are all new products! (except for the notebooks) You have seen the peacock and bird scarf before, but I've also made some silk scarves with the magnolia pattern...

plus these lovely wash bags and a laptop bag! I also had four different iPhone cases made, they came out so great!

During one of the days the "Selected" stand had a wine reception, we drank out of these clever wine glasses that you can write your name on with chalk, designed by my fellow exhibitor Cami Raben. 



The iPhone cases received really good feedback!

I had a magnolia one made for my htc phone, I love it!

James dropped by of course!


After three days I was completely spent, but very happy about the experience and the contacts I made, it was so nice to meet the other designers and good to see how these trade shows work. 

And a couple of days ago I got my first offline stockist, a gift shop in Scotland is going to start selling my trays, hooray!

Printed Goodies

Only a week until I show at Pulse now, eeek! Last week I got my new business cards and postcards to hand out as promotion, love them!


This bird-on-a-gramophone design works really well on a business card, don't you think?

Fish n' Chips n' Coffee

On Sunday I went to Brick Lane in East London with James and his parents.

First we had lunch at a fab fish n' chips restaurant called Poppie's.

The staff were dressed in awesome retro outifts...

and the walls were decorated with old records, posters and newspaper articles.

The fish and chips was really good, one of the best I've had in London!

This waitress looked amazing, I love her red and blonde hair!

After lunch we went to The London Coffee Festival at The Truman Brewery.

It was a lot of fun, we sampled lots of different coffee and got a bit buzzed! They also had different teas, chocolate and other foods.

This barista made our favourite coffee from Allpress.

Insalata Tricolore & Pan Fried Seabass With Butter Sauce

It's Friday!
Here's my most delicious dinner tip to start off your weekend:

Insalata Tricolore & Pan Fried Seabass With Brown Butter Sauce

Ingredients (serves two):

• 2 seabass fillets
• breadcrumbs -or- matzo meal -or- flour 
• 1 large tomato
• 1 avocado
• some basil
• 1/4 of a red onion
• 1 packet of buffalo mozzarella cheese
• a few capers
• 100 g butter
• lemon juice
• salt/pepper

Cut the tomato, avocado and mozzarella in thick slices, arrange them with the basil leaves in this order: tomato, basil, mozzarella, avocado. Or arrange in whichever order you want, just don't put all the tomato slices or mozzarella next to each other ok? Cut up the onion finely and sprinkle some of it on top of your tricolore salad. Season with a little pepper and sea salt, if you want you can also add a dash of olive oil or vinaigrette dressing.

Pat the fish fillets (on both sides) in breadcrumbs, matzo meal or flour, season with salt and pepper. Put some oil in a hot pan and fry the fish until they are golden brown, approximately 1-2 minutes on each side. When ready remove the fish from the pan and wrap them in foil to keep warm. Carefully wipe the pan with a paper towel.

For the sauce you need to be focused because it'll be done in a flash! Pop the butter in the pan and lower the heat slightly, at the same time chuck in the onion. Splash some lemon juice in there together with a bunch of capers. Stir in some salt and pepper and you're done! The butter sauce should be light brown but obviously not burned.

Unwrap your seabass and cover them with the butter sauce, and enjoy!

2 x Bird Scarves

Hey everyone and happy almost-Friday!
I'm really excited to show you my new silk scarf prototypes! They were a bit tricky to photograph because they haven't been cut and sewn yet, at the moment these two scars are printed on the same sheet of fabric so imagine them without the hint of another design showing through and without the white edges!

This a new version of my "Sailor Bird" design, I've added this b/w diamond-shaped pattern which I'm really happy about!


The second scarf features a new layout of my peacock design...

there's two peacocks this time!

Both of the scarves are printed on 100 % crepe de chin silk fabric, I used Spoonflower and think they came out beautifully!

Can't wait til they are all sewn up and ready for the trade show!

Black Alice

Today I have ordered a new tray to show at the trade fair, it's my 'Alice in Wonderland'-inspired design with a black background. I'm excited to see how it turns out! I'm also waiting for some scarves to be delivered, can't wait to show them to you guys!

New Blog Background

This week has been really busy for me, I have worked on my new products for the Pulse show. It's fun but also a bit stressful, I made a mistake when I ordered some fabric to be printed, mixing up the dpi causing the print to be too large... It's a lot to think about when you are both designer and production manager in one! But thankfully the printing company is very helpful and they'll be able to re-print it for me in time for my deadline.

This pattern I've put as the blog background will be on one new product, what it is I will show soon!

Hope you'll have  a great weekend!

Birthday x 2

James and I are in Sweden! We've had a really fun weekend celebrating my friends Tove and Ulricas birthdays. I love spending time with my oldest and bestest friends!