1 Apr 2014


Here are my new greeting cards, I'm so happy with them. I'm going to sell them at markets and trade shows to begin with, but I might present them at the next Formex if they are popular!

26 Mar 2014

Beautiful Blog Posts

Lately I have been so excited to find my products on wonderful blogs, photographed really beautifully! Above is my Magnolia tray photographed by talented Lara of Messy La, I love her styling skills!

My Pink Circus cutting/serving board was featured on Elsa Billgren's blog last week. Elsa is a well known interior stylist and photographer in Sweden and her blog is one of my personal favourites. I squealed with happiness when I saw these gorgeous photos!

Here are some more photos from Messy La's blog, Lara shared her recipe for lemon detox juice and used my Magnolia cutting board as a prop, it looks so fresh, I love it!

Photos by ©Lara Messer and ©Elsa Billgren

13 Mar 2014

Spring Goodies!

Spring has come to Stockholm, weee! It has been sunny for four days in a row, so lovely!
I have updated my web shop with these beauties, and I've lowered my shipping costs! We're now offering free shipping within Sweden on all orders over 400 SEK. Check out my new Magnolia and Pink Circus trays and cutting boards here www.lisaedoff.se
Happy Thursday!

3 Mar 2014

Milk Bottles and Vintage Trunks

On Saturday me and my mum went to "Mega Loppis", a huge flea market in North Stockholm. It was a good mix of lovely trinkets, old interesting stuff, house items, clothes and the regular crap :)
Here are my finds...

I bought these beautiful post cards, they were all signed 1923 and addressed to "Dear Mabel", from "Aunt Elsie". It made me think about what memories we will leave behind for coming generations... In 90 years from now, nobody will be able to find my old emails or texts to my friends and family will they?

I'm a sucker for vintage trunks so when I saw this big black one for a really good price I had to get it...

and this rectangular one. They are great for when I sell my products at markets, I'm gonna put cushions in the big one and cutting boards or trays in the smaller one.
I also got two small table cloths and a couple of nice glass bottles; an old milk bottle and a turquoise water bottle. 
This cool vintage cushion was a gift from my mum, she sowed it from old cross-stitched embroideries, isn't it lovely!?

I don't think I will dare to use this little apron, I love the pattern of the fabric and the little pocket.

My last find was this cream bottle, perfect for my ranunculus in the window!

20 Feb 2014

Product Shoot at the Lake House

This Monday I photographed all of my new products. I got to use the space in a beautiful house by a lake that belongs to my parent's friends. They have a lot of large windows so the light was fantastic, even in February in Sweden!
Here are a few of the shots:

Black Magnolia tray.

How cool is this window!? Here are my Magnolia cushions.

Pink Circus cutting/cheese board.

Magnolia cutting board.

And the photographer in action! :)

12 Feb 2014

DIY - Black & White Framed Noticeboard

Tired of your practical but oh-so-ugly bulletin board? Here's a very simple and fun way to give it a stylish make-over!

You need: a cheap noticeboard, a picture frame that is roughly the same size as the board, white paint and black spray paint.

So I got this classic notice board from a second hand store and removed the wooden frame, be careful not to damage the cork.

Then you must find a nice picture frame that is the same size or slightly smaller than the cork board. I got this one, but if you want your notice board to look more extravagant you could get a bigger frame with decorative patterns or something like that.

Measure the cork board and cut it with a scalpel to make sure it fits perfectly into the frame. 

Now it's time to paint the board and the frame, I chose to make mine black and white but of course you can use other colours! I think a pastel frame with a black board would also look really cute.
After everything is dry you just put the board into the frame and hammer in small nails to make sure it stays.

Tadaah! Now pin some inspirational stuff onto your board and enjoy its prettyness!

I love my desk area wall with the stylish notice board and framed prints by Marisa Redondo.

4 Feb 2014

New Scarf Design - Sailor Bird

This is one of my new designs for silk scarves, it's a mix of my patterns "Sailor Bird" and "Pink Circus".

I received the scarves last week from the silk printers and they are fantastic! Can't wait to show you some photos, here is a close up of the illustration in the mean time :)

19 Jan 2014

Lisa Edoff Design at Formex Spring 2014

So my first Formex show is done! It was four days (six including setting up) of intense work but I feel very excited about the contacts I made and the lovely response my products got. It feels good to have the first one under my belt, since it takes a few shows before you can really make an impact with a new brand.

I got my new silk scarves just in time for the show so I put this Black Magnolia one up on the wall, and the Pink Circus is hanging next to it.

My mum helped me restore this lovely little table, and she also framed a magnolia print that made a great prop at the stand.

The yellow magnolia cushions are new as well, I like bright colours for spring!

The Pink Circus cutting boards were well recived.

Here's a Wonderland scarf as well, can't wait to start selling them, they are exquisite in quality and print!

Photo credit: Josefine Gustavsson
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