Lisa Edoff Design at Formex Spring 2014

So my first Formex show is done! It was four days (six including setting up) of intense work but I feel very excited about the contacts I made and the lovely response my products got. It feels good to have the first one under my belt, since it takes a few shows before you can really make an impact with a new brand.

I got my new silk scarves just in time for the show so I put this Black Magnolia one up on the wall, and the Pink Circus is hanging next to it.

My mum helped me restore this lovely little table, and she also framed a magnolia print that made a great prop at the stand.

The yellow magnolia cushions are new as well, I like bright colours for spring!


The Pink Circus cutting boards were well recived.



Here's a Wonderland scarf as well, can't wait to start selling them, they are exquisite in quality and print!

Photo credit: Josefine Gustavsson

It's On!

Happy New 2014 everyone! I hope you had a lovely Christmas break and New Year's Eve!

I really did, but now I'm super excited about getting back into working with my design business. Next week I will exhibit at Sweden's biggest trade show for design products, it will be my Swedish product launch, so exciting! I will share a stand with my friend and design colleague Emma Sjödin, she has done it many times before so she has become my mentor, it's brilliant.

So this week I'm hitting the ground running with colour matching, product photography and the arrival of new business cards and product samples. Not to mention the most difficult task: pricing my products. A tiny bit stressful but so much fun!