My 30th Birthday

Last weekend I turned 30 years old! I had a fantastic day with family and friends, we had a bbq party at my parent's house outside of Stockholm. It was especially nice to be able to celebrate with all my Swedish friends, something I haven't done for many years since I lived in London for so long.

My friend Lauren came all the way from London and stayed over the weekend, yay!

The Edoff/Fain klan; James, mum, me, dad and my brother Peter.


"Knäckerbröd" (Swedish crisp bread) with smoked salmon mousse and roe.


Turning 30 and entering the grown-up age doesn't mean you can't have fun! We played some really funny games for "femkamp", it's a kind of tournament where you divide into two teams and compete in five different games.

In this one my team had to throw little velcro-covered balls onto the target which was on my head :)

Me and Elin take a wine break.

Lauren and Sofia flying!



Me and my cousin Julia.


This one was so hard! You had to walk/hop with a stick-thing between your knees and try to go faster than the other team.

Elin and Jocke.


Ricardo, Elin, the birthday girl and Jocke.

My Designs on iPad and Kindle Cases!

I am really excited to tell you that I am now collaborating with San Francisco-based Keka Case who has launched a collection of iPad and Kindle cases featuring my designs! 

I am super pleased about how cute they turned out! I designed 10 different cases for Keka, check out the whole range for sale here.

Keka hand crafts all of their cases in San Francisco but also ship to Europe.

"Green Bows" case

"Ice Cream Blossom" case

"Yellow Circus" case

Sweet Nostalgia

I'm turning 30 this Saturday, eeep! I'm looking forward to it because I'm going to have a party with my friends but I definitely don't feel like a 30-year old!
Yesterday I was cleaning out my old room at my parents' house and found this photo of me at a horse riding camp aged 11, so sweet! I remember I had such a good time at that camp, all the kids and the leaders were really nice and we had fun together. I used to love horse riding and I miss it sometimes.

Another interesting find from my old room was this drawing, I forgot I had done this but as you can see I was designing mobile phone covers already as a child! :) I love the old school Nokia phone model!

Have you found any sweet old memories while cleaning lately?

La Belle Vie in France

We spent 10 amazing days in the south of France this summer, here are some pictures I will be looking at this winter and long for la belle vie!